Telecom Marketing from an Insider’s Perspective
For the most part, life is a fairly easy ride. You face ups and downs, but overall you feel pretty good. However, there are two things that will always be difficult no matter how hard you try. First, it is impossible to hear any song from High School Musical and not instantly start singing along. Second, it is extraordinarily difficult to convince people to switch telecom providers. At Relic, we have been working in the telecom industry since 2012, so we have picked up a thing or two. Here are a few lessons we have learned in our time working with telecom providers.
Brand advocacy is key.
In a survey conducted by Nielsen, they found that 92 percent of consumers around the world say they trust brand recommendations from friends and family. If you are able to convince your current customers that you provide the best possible service, they will advocate for you to their friends and family. Portray yourself as the best, and friendliest, possible telecom company in your marketing efforts, consumer interactions, and customer service. This will go a long way towards developing those relationships.
Content marketing should be emphasized.
Key to building an advocate relationship will be how you reach your customers. Tell a compelling brand narrative which demonstrates that you understand their pain points. If customer relationships stay purely transactional, consumers will inevitably be tempted to switch to a cheaper network. When telecom brands connect on an emotional level, they can build trust, loyalty and advocacy.
Base your decisions on insight.
Analytics will be essential if you want to get the most out of your marketing efforts. Telecom marketers should be able to effectively track and measure whether the results of their efforts are reaching important goals. The ability to translate huge amounts of data into usable, actionable insight is critical.
If you’ve noticed a trend, most of the lessons we have learned revolve around communication in some form or another, which makes sense since communication is essentially what you are selling to consumers. If you are able to effectively connect with your market, turning them into customers will be simple. To learn more about Relic and our telecom expertise, contact us below.
