It’s a law of the universe: the higher you climb on the corporate ladder, the more politics you face. But rather than getting bogged down in the political demands of her job, Katherine Eagan, CEO of HART in Tampa Bay, FL, sees an opportunity in playing the political long game.
At HART, the political stakes are especially high. Ballot measures are the primary way to expand HART’s operating budget, which means the HART team has a vested interest in getting the community to vote. But when state law prevents public servants from influencing the outcome of referenda, how do you get the money you need to do your job?
In her presentation from this year’s Remix Conference, Eagan points out that a strong marketing department is not only a good idea but also a good investment. Specifically, changing attitudes toward transit can directly affect the likelihood of increased funding.
To get Eagan’s take on marketing dos and don’ts, how to push for more budget, and even shopping at Ikea, you can watch her whole presentation here:
