Creating a Startup? Here’s Who You Should Hire First

Apr 21 · 5 min read

After getting that breakthrough idea or creating an exceptional product or service on your own, it’s finally time to lay the foundations of your company. And for that, you will probably need people around to carry the load together and aid in your success.

However, finding the right people for you and your business might prove to be a bit of a challenge. First of all, because any startup is dealing with financial difficulties, therefore funds available for recruitment and salaries might be scarce. Secondly, because they must match your corporate culture and professional ideals. Which is why it’s important to take the time to analyze and consider each candidate, so as to determine who will be flexible, passionate and trustworthy enough to work in your newly established company.

These first employees will shape the future of the firm, so it’s advisable to take a hands-on approach to the hiring decision and depend a lot on people you already know, recommendations and word of mouth. If that doesn’t provide any viable candidates, you can rely on a good recruitment agency that will adapt to your needs and conditions.

The boss

An appropriate and qualified staff should include, first and foremost, a CEO (Chief Executive Officer) and a COO (Chief Operations Officer). Chances are that you, as the manager, will be involved in almost every aspect of the business, which is a lot for one person to handle, so you will need a specialized person for each aspect of the company’s activity. The CEO will be the person who oversees and guides the vision and culture, whereas the COO is mostly focused on day-to-day operations that keep the business running.

Of course, you and any partner/co-founder you might have can assume these roles if money is an issue or you can’t find anyone with enough experience, but if you aren’t available or finances are not a problem, look for someone who is responsible, can multitask with ease, is adaptable, efficient and a great communicator, so as to work well with all team members and colleagues.

Products and services

Next, you might need a Product Manager — the person who knows all about the products and services you offer, works closely with the engineering and marketing teams in order to create and sell the product, and thus enables the development and continuity of the product’s quality, suitability and productivity.

Of course, he will learn almost everything about the product or service from you, its creator, but maybe while relating these details to someone else, you will gain a new perspective and insight that will help in the overall progress of the startup.

The technology

Furthermore, a Chief Technology Officer is essential for any company, but especially tech startups and companies with a more industrial or specialized domain of activity. He/she will supervise the implementation of systems, of software and hardware components, and will know the ins and outs of everything related to the technical aspect of the product’s creation.

Although further down the road, you may hire external engineers and specialists, it’s paramount that you have someone inside the company, who has been there from the very beginning, to coordinate and manage this entire sector.

The promo

In addition, a Chief Marketing Officer will focus on the way that customers and partners view your products and services, thus being able to maintain positive relations between the community and your business.

If you hire someone with excellent marketing and promotional skills, they can also help you build your online presence and use all the advantages available on the market to reach a wide audience and attract new clients.

The sales

You will need someone to concentrate on new ways of bringing income into the company, so hiring a good Sales Agent is the next step in developing your startup. It’s one of the hardest positions to hire a person for, because they must be well-versed in the industry, goal-oriented, persistent yet not disrespectful, a good listener and an effective problem-solver.

Their responsibilities will include researching competing products, identifying opportunities to increase sales and assisting in the development and execution of sales and marketing plans. A productive sales agent will bring in profit that can be reinvested in hiring more personnel and expanding the business.

The money

Moreover, a Chief financial Officer will keep track of the accounting and all aspects of the company’s finances, being the person responsible for managing the financial actions of a business. The CFO’s duties include tracking cash flow and financial planning, as well as examining the company’s financial strengths and weaknesses and proposing corrective actions. A methodical person with an eye for details will save you a lot of money and trouble.

Generally, any occupation that is essential to your core business should be filled internally, while anything that is not essential can be outsourced: accounting tasks, administrative activities, the legal and human resources department, web developers and programmers, etc. But as your company grows, you may choose to bring these additional services in-house.

We think…

At TRISOFT, we believe that when hiring staff you must keep in mind that finding people who have the right values is just as important as finding the right skill set, since they will influence the organization’s culture in the future. If things get off to a rocky start, it will be difficult to correct them further down the line.

That is why you must personally oversee and participate in the hiring process, so as to ensure that candidates are right for your startup. Your team and culture will be the basis for your ultimate success.

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