Finding success in 2021

Jan 1 · 5 min read

The new year is at our doorstep and everyone expects it to be kinder to the world than 2020. Although we all want New Year’s night to be a threshold that will usher in new opportunities and successes, the truth is that, for a while, things may continue as they have been lately, with lockdowns and safety measures in place throughout the world.

Nevertheless, in order to find optimism and something to look forward to, you should make plans and set goals that will turn you into a better person and a finer professional.

1. Expand your business

Although there are internal and external factors that influence the development of a business, and the environment isn’t exactly the most favorable right now, that doesn’t mean you can’t think outside of the box and come up with new methods for advertising your business and creating profit. If you don’t already have a strong online presence, maybe you should focus and work on that aspect.

Come up with a digital strategy that will place you among the top competitors on the market, diversify your range of products, offer customized assistance and make yourself visible to all categories of people.

2. Don’t be afraid to innovate

Take risks and operate small changes to processes, services and products, so as to remain relevant on the market.

Adjustments to the marketing, HR and promotion strategy can drastically alter the direction of the business and give it the boost it needs.

3. Find reliable collaborators

Good employees and partners are hard to find, so when you know you’ve encountered the right ones, hold on to them, because they will be your companions throughout the difficult period ahead. They have to prove stability and alignment with the culture and philosophy of your company.

Talented and loyal people who contribute and add value to the work you undertake will define the course of your business and take you to the peaks of success.

4. Discover and follow mentors

Is there someone you look up to for the way in which they handled this entire unprecedented situation and whose model you would like to adopt? Get in touch with them and ask if they would be available for a talk and an exchange of ideas. All players in a certain domain should cooperate and encourage one another in order to survive through these times of trial.

A mentor can give you great advice, as well as connect you with key participants in the industry.

5. Make health a priority

Analyze and improve your sleeping and eating habits, make sure you get enough rest and relaxation, take up a sport or remember to exercise at least twice a week, try meditation and mindfulness techniques, see a doctor if you have any concerns related to your state of health and observe all rules and suggestions related to the pandemic — wear a mask, wash your hands, keep a safe social distance from others and consider the option of vaccination.

6. Broaden your network

Create a schedule of the main events and conventions that you would like to attend next year and try not to miss them. Networking is essential for any entrepreneur, in order to cultivate old relationships, reconnect with colleagues, partners and peers, as well as start fresh relationships with people that will breathe new life into your business.

7. Focus on increasing productivity

Identify the things that distract you most during work hours and see how you can reduce their influence over you. Consider turning your phone off for a few hours, between breaks, put a ban on social media during office hours, set regular reminders to bring you back to the task at hand and find alternative ways for increasing concentration (ambient music, concentration techniques, post-its, etc.). Create a work schedule that helps you be most efficient and reduces your stress level.

8. Cultivate personal and professional growth

Promote ways for learning new skills, continuing one’s education and performing activities that promote memory strength and attention span. Workers should never stop learning, therefore they should take up or continue developing talents and aptitudes that increase brain connections and facilitate decision-making. Expertise leads to progress and breakthroughs, so a well-prepared person will aid in the overall success of the company and the market.

9. Demonstrate generosity

If you haven’t taken up a volunteering project yet, maybe you should consider it for the following year. Giving back to society and helping people in need brings joy both to the receiver and to the giver. Apart from improving the image of your company and helping your community and planet, you will feel satisfaction that will allow you to achieve a more fulfilling personal life.


The end of the year is a good time to reflect on a business’ progress over the past year and plan how it should be developed in the period ahead. For the following year, set positive, achievable goals and aim at obtaining a proper work-personal life balance.

At TRISOFT, we believe that if you apply these New Year’s resolutions throughout the year, you will not only feel better, but also have more energy to put into the business and make it the success you’ve always dreamed of.

Remote Symfony Team

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store