How and Why to Make Your Website Mobile-Friendly
Digital marketing has become an essential aspect that all businesses around the world need to keep in mind. And among the elements pertaining to this domain, website traffic is one of the most important.
One way to capture more clicks than your competitors is to rank high on Google and other major search engines. But how exactly can one do that? The answer is quite simple, yet it entails a very complex process: companies have to optimize their websites and content, so as to raise their SERP (search engine result page) classification.
Speed has always been an important factor and nowadays more than ever, since we have technology at our fingertips and in our pockets and we can access it from wherever we are, as long as there is an Internet connection available. Thus, if in the past, the loading and browsing pace of the desktop website was of utmost importance, today, the mobile site loading speed is what matters most.
Mobile users who come across a slow and tiresome page are likely to navigate away and never return. The modern consumer doesn’t like to wait, and due to websites such as Amazon or Uber, they have very high expectations when it comes to speed. More than half of the online population expects a site to load in 3 seconds or less. If not, the user will click the “back” button. Given that the average mobile website still takes about 15 seconds to load, your company might have the chance to get ahead if you act on this information now.
According to further studies, more than half of all global traffic comes from mobile devices, therefore mobile page load speed is one of the key traits when determining the website’s search ranking. Yet how can you tell if your website is website-friendly or not? Google has invented a simple tool on the Google Search Console, where you can plug in the website’s URL and see how adequate it is, according to the search engine’s current algorithm.
A web developer can help you create a truly mobile-friendly website, but there are things you can implement for yourself before resorting to professional help:
· visit Google’s guide in the field, which offers several methods you can try out, such as choosing a responsive web design, which automatically adjusts the display to fit different screen sizes.
· take the mobile-friendly test from Google, to see how well your website performs.
· make it easy to find key information –prioritize what information is displayed in which places. The things visitors are mostly interested in should be the first and easiest to find, and they are usually referred to as NAP: name, address, phone number. Depending on your domain, you may add working hours, current discounts and top-selling items or services that draw attention and make the person want to spend more time on your website or come back again and again.
· design a layout that is easy to use, with vertical scrolling functions, big check boxes, large-font writing, easy-to-push buttons and no dropdown menus.
· compress images and files — large photos, videos and documents can considerably slow down your website’s loading speed.
Create a separate mobile app
Another option might be developing a separate mobile app, which allows you more freedom and space to play with functionalities and attract a larger crowd. Consumers turn to their mobile devices not only to communicate, hang out on social networks and get directions, but also use them to optimize their lives.
Phones have become so important in our daily routine that consumers instinctively reach for them when they are bored, tired, curious, or even hungry. And what better alternative than to explore your app, which presents a service or offers a product they might want?
However, whether it be a website or an app, you must remember that it’s not only about the looks or ease of access — content also matters, because no one will spend time on a page that looks nice but doesn’t have anything interesting to say or offer.
After all, technology and the Internet are about people and we should keep that in mind. Google’s mobile-testing tool is nothing more than software, which is fallible. Although your website might be perfect from a technical standpoint, it could still seem awful to visitors. Ask a group of friends or acquaintances to navigate your website on their mobile phone. Then, have them fill out a feedback form to let you know what they liked and what might still need improvements. If your website is technically solid but cannot be navigated easily, it’s time for a new mobile website design.
In this high-tech age, your business can’t afford to ignore mobile users. Whether your website is already mobile-friendly and you want to further develop this aspect or you’re trying to keep up with the trend, when it comes to attracting mobile visits, staying on top of the algorithms of search engines is mandatory. So get information and insight about SERP and how you can use it to your advantage.