Two Mobile Marketing Success Tips You Can’t Afford To Ignore
If your sales are constantly declining, a well-crafted mobile marketing campaign can give your business a new lease of life. And if your company is doing alright, it can take your business to a whole new level.
In short, mobile marketing is beneficial to every business when implemented correctly.
Are you surprised?
Mobile has great potential as a marketing tool, and if you think otherwise, here are two facts extracted from the infographic by AppGeeks that will convince you to change your opinion.
- Average mobile conversion rates have increased by 64% in comparison to the average desktop conversion rate;
- In February 2018, the mobile market share was 51.28% while desktop market share was 44.12%.
As you can see, mobile marketing is crucial for any business, including yours. Here are two time-tested mobile marketing strategies to help you increase sales.
Mobile-Friendly Site
Optimize your site for mobile without any delay. And don’t forget to optimize your site’s content for voice search, too.
Why is that necessary? Glad you asked.
How do you search for information on the net using your smartphone? Mostly through voice commands, right?
You’re not alone. Most people do voice search on their mobiles.
Since key phrases used in voice searches are typically different than those employed in text searches, you need to optimize your content for them separately.
How can you identify voice search expressions relevant to your business?
There are several tools in the market that can help you with this. Invest in one that is affordable and has got good reviews.
Give Consumers An Incentive
Want consumers to do exactly what you want? Then give them an incentive. For instance, if you have created an MMS campaign regarding your new fitness program and want consumers to enroll in it, you can offer a ‘free first class’ to the first 10 participants.
If you want more tips to make mobile marketing work for you, check out this infographic which contains information about some of the most effective mobile marketing campaigns ever.
Originally Published By –
Max Chekalov
Content Developer, AppGeeks
Twitter — @ChekalovMax
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