21212 Digital Accelerator
How we did the bridge between NYC — Rio de Janeiro and helped entrepreneurship grow in Brazil.
From 3 guys (and one lady) working from a penthouse to a 27 people team + hundreds of entrepreneurs working at a 650m2 shared space office in two countries.
Wait wait wait. What the hell is 21212?
21212.com is a group of successful entrepreneurs and developers who believe passionately in the idea of accelerating digital startups in the Brazilian market
"Beyond its focus on digital projects, 21212’s biggest differential is its connection with the US, and most specifically with NYC – 21 is Rio’s area code and 212 is New York’s."
Hmm, that sounds interesting.
And what did you do there?
As a founding member at 21212.com – Brazil’s leading seed accelerator program – I started, recruited and coordinated the design and future product team.
I was also very hands-on and advised dozens of early-stage startups to design better products using lean and customer-oriented methodologies in order to grow their user base, generate more revenue and raise investment.
Daily problem solving and hands on approach
Part of my job was to guarantee 21212's brand consistency on every demand across every kind of platform and to mentor and help companies to ask the right questions and test their hypothesis and best guesses — doing experiments and tons of A/B tests — in order to develop the best solution for the problem they were trying to solve.
Other important part was to preach the importance of UCD (User Centered Design) and the best practices to deliver a delight and remarkable experience for the end user.
Check below some of my most claimed presentations:
10 Most Common Misconceptions About User Experience Design
How to build an effective “Coming Soon” page
The right way to reach your customer’s inbox
"Working with Renato was always a pleasure. He’s very goal oriented and pays attention to every detail. His front end skills are very rare to find on a single person, being able to conceptualize, draw and code in record time.
A quick learner who’s always looking for new challenges and learning new techniques."
Leonardo "Cyber", Movile and 21212 partner and tech guru
And, of course, you should be asking: Ok, Renato. What about the results achieved by all that amount of work and talking?
Well.. Just play the video below and enjoy.
It’s all about the journey, they said…
After getting involved with a lot of inspiring companies and projects, I decided it was time to leave my role and start my entrepreneurship journey at Igluu, one of the startups from 21212's first class.
Read more below about my journey at Igluu
A close look at how we tried to minimize the daily stress surrounding deciding what to eat.medium.com
I’m a brazilian Designer & Entrepreneur specialized in Digital Projects, currently living and working in Amsterdam as a UX Designer at Booking.com.