Adapting Web3 Mobile Game Devs to a Privacy-First World
Apple’s App Tracking Transparency (ATT) has revolutionized the mobile advertising and gaming industries by prioritizing consumer privacy. With cookies and ID-based attribution becoming less effective, web3 mobile game developers must adapt to new marketing practices and embrace the privacy-first reality.
In this blog post, we’ll share top recommendations for web3 game devs to navigate this new landscape successfully.
Leading change: the challenge for Web3 developers
Mobile games and mobile advertising is a whole different beast and environment — especially for Web3 developers making a move to mobile, the space, and its intricacies can feel overwhelming.
The gaming industry is undergoing a data revolution, with a privacy-first reality having significant implications on the technologies and infrastructures that mobile gaming companies were built upon. In order to compete and remain profitable, these companies need to reevaluate their core competencies and operating models.
Unfortunately, the actions taken so far have been limited to marketing teams, relying on existing expertise to tackle new challenges.
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