Amazon’s Entering the NFT Space: A Game-Changer for Mass Adoption of Web3?

Rod Oliveira
reNFTLabs
Published in
2 min readMar 7, 2023
© cryptoastuces

According to a report by TheBigWhale, Amazon says it is ready to launch its NFT marketplace precisely on 24 April. 🤯

This isn’t going to be your typical NFT marketplace launch.

Amazon’s entrance into the NFT space is set to revolutionize the industry. Rather than a typical marketplace launch, Amazon plans to connect NFTs to real-world objects, leveraging their existing strength of delivering physical products quickly and efficiently. This move will allow them to track and deliver experiences enabled by NFTs and is an exciting development for the overall mass adoption of Web3.

With an estimated 148 million Amazon Prime rewards members in the US alone, and around 200 million Prime subscribers worldwide, Amazon will help connect “real people” to web3 technology and help them see the value in a much bigger way than even big brands like Starbucks have managed to.‍

NFTs linked to physical goods delivered to doorsteps

The company is planning to notify every Amazon Prime customer about its digital collectibles initiative once it goes live. This means that Amazon shoppers will be able to purchase fashion-oriented NFTs, such as a pair of jeans, and pay for them with a credit card, just like any other purchase.

Continue reading… ⬇

https://www.renft.io/blog-posts/amazons-entering-the-nft-space-a-game-changer-for-mass-adoption-of-web3

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Rod Oliveira
reNFTLabs

Passionate marketer and entrepreneur by day, dreamcatcher by night. A dude who writes about everything. Games, innovation, leadership, growth hacking and more.