Coldplay’s new video is the future of VR

Look there Chris, there’s a whale in the gym…

Have a look at Coldplay’s brand new video, Up&up.

Directed by Israelian artists Gal Muggia and Vania Heymann, it’s an astonishing mash-up of virtual and augmented reality, with Chris Martin and friends acting in different landscapes.

Does it look familiar? If you’re following the many-sided virtual reality world you should know something about Magic Leap, the multibillion dollar super secret start-up acquired by Google.

What if in the future we’ll setup real things in the world around us?