‘Label it’ — ‘Fake it’ —
‘LABEL IT — TRADEMARKS IN FASHION’ the new exhibition in MODEMUSEUM in Hasselt.
The exhibition started in 1 of October and ends at 12 of February, 2017.
Fashion Museum Hasselt hosts during this period ‘Label it. Trademarks in Fashion’. An exposition what it is as part of Stadstriënnale Hasselt/Genk ( a multidisciplinary art festival combining art, design, and fashion). This exhibition explores identity, the system of trademarks, and the copy and counterfeit fashion industry. Instead of limiting itself to a simplistic narrative of real versus fake, this exhibition presents an exploration of trademarks as a legal and social construct. What makes a brand? What goes into constructing a fashion house’s identity? ‘Label it.’ tries to answer these questions using masterpieces from designers’ own collections, as well as collections from Belgian and international museums and fashion houses.
In this exhibition you can fins masterpieces of more known fashion designers as Alexander McQueen, Olivier Theyskens, Christian Dior, Louis Vuitton, Fendi, Dries Van Noten, Maison Margiela, Balenciaga, Vetements, Chanel, Moschino, Christian Wijnants, Missoni, Ann Salens, and many more.
The Museum is open Tuesday until Sunday from 10AM to 5PM. Take into account the Museum closed on Mondays.
The price for an adult is 8€, but you have a discount if you’re a Adolescent or student then it cost 3€ or if you’re a group of more than 15 persons, then it cost 6€ each.
Also you can rent a guide, it takes one hour and a half and it cost 70€ (maximum 25 persons) available in English, French and German.
I definitely recommend to rent a guide because your experience in the museum will be more enriching and you will understand much more about what the exhibition is all about. Do not lose this change.
Us, we were lucky to have Cathy Paredis, our guide that explain all the exhibition, of course in English. We went to the Museum at 17 of November, at 11 o’clock, and the Museum was empty and calm, like every single dress was waiting to be seen for us.
We start our tour in a room full of handbags, some of them fakes and the others the real ones. We saw the typical Louis Vuitton handbag, and the copies. There’s a lot of copies in the market because people can’t afford the real ones. And people want to pretend that have the enough money and, of course, the life-style that is related with that kind of accessories.
In the hall we see parts of the denunciation art. After this, we go to the second floor to go back in time and see the first designs of the first designers. The curiosity thing, is that from the time you begin to put labels in the dresses, it stars too, to emerge the copies of that marks.
However, beyond the label the brands have something representative in their clothes, that you can still see. For example, Dior always use ‘the wear tight waist’. Some brands, to endure the copies, decide to sell their patterns others, will react not letting take photos of their dresses and burning the patterns. At least they didn’t want their clothes goes in the street and losing his value.
But in the end, nowadays you can see how the fashion goes from the street to the catwalk and from the catwalk to the street and this is reflected in the museum too.
Definitely, I recommend the museum, especially if you’re a lover of fashion or art, and also I recommend visit the museum with a guide help cause you are going to understand better the history and the exhibition itself. The pieces you can see are of an extraordinary quality, and couldn’t be better chosen.
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