Inploi case — how to create attract animation ads

Who was the client?

Inploi.me is a technology platform that connects people looking for jobs in hospitality with London’s best hospitality employers.

What is the purpose of our cooperation?

They asked us to help with animations for facebook ads. So the task was to create 5 linked animations for attracting more audience. We had only 3 seconds for each animation so we couldn’t create something complex.

What was made?

How did we make it?

Our process is pretty simple.

Writing script

Preparing moodboard

Creating storyboard

Building characters

Mood tests

Shape tests

Color tests

Final characters

Animation

Logo animation

We had only one issue with this project: client wanted to get simple logo animation and we’ve created a few different animations. Then we finalized the best one.

Different variants

Final logo animation

Thanks for reading.