How to Handle Bad Press During a Political Campaign

Don’t let one poor choice ruin your political future. Online reputation management (ORM) can ensure one mistake won’t damage the career and professional reputation you’ve worked a lifetime to build. ORM companies will make sure what people see when they search your name on Google or another Search Engine are the positive changes your campaign is planning, not the ranting of angry constituents.

Our present culture doesn’t give those in the public eye much chance to breathe. Politicians live in a fishbowl, constantly being photographed, interviewed, and waylaid by their electorate. Even those who run the government should have some time away from the public to recharge and enjoy their lives, but often the cameras are still following them. Sometimes cameras catch something that’s better kept private, or record something that could simply hurt others.

Building (and Preserving) Your Public Image with Online Reputation Management

Let online reputation management services take the legwork out of maintaining an impressive online image. Perhaps someone you trusted betrayed your confidence or an image is being floated that could lead to misinterpretation. What you need is timely action to get that information off search results that show up when a voter is simply looking to find your views.

Unfortunately, those complaining about a tax hike may show up before those exalting your work in education reform. Make the most of your positive digital buzz, and keep those posts at the top of the returns. Basically, make sure the image you want is the one that shows up when constituents search for you on Google.

Voters can be finicky, and their responses can turn on a dime. With all the ways to see who you are in the world, your image is vital when running for an elected office. Make sure your name and face are associated with positive change. Let your electorate see the change you want to make for your area, not evidence of indiscretions or ugly rumors. You can do this with good reputation management online.


Originally published at branded.me.