How Dianna Allen Started Candle Business TERRA with $100

This Filipina entrepreneur started her candle company with $100 and a Shopify store. Here’s how she’s pursuing her mission to make TERRA a household name.

How many ideas fail because the person behind the idea was afraid to even begin? When was the last time you gave yourself permission to pursue a project — and see what happens?

At the end of 2019, I remember seeing this tweet from Filipina entrepreneur Dianna Allen about how she had an idea — to start a candle business. And she would set aside $100 and 30 days to make something profitable.

Dianna gave herself a timeline and a budget to pursue an idea, and see if it was viable.

Less than 10 months later, and Dianna has transitioned to working on TERRA full-time — after two months in a row of TERRA bringing in $5,000 of revenue!

As creators, we can get caught up in the finer details. Sometimes it’s so easy to fantasize about the…