Speed Dating


I: Critiques

II: Kano Diagram

If one decides to use the Love Letter/Breakup letter method to gain a better understanding of the current market’s products (writing a letter to a competitor’s product), it may effectively be used with the Kano Diagram to generate important contextual research.

III: Usability Testing

Overall Takeaways

The speed dating activity also opened my eyes to the variety of research information that exists. It is impossible to correctly predict what types of research are needed for project, so I believe that using an iterative approach, or at the very least, a flexible approach to research is necessary to move forward with a project. Maintaining flexibility will allow new research questions to form naturally.



Publication for Research Methods Group 3 (Francis Park, Chris Han, Elysha Tsai, Iris Yip

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store