Announcing Video Bytes, Research Square’s new multimedia product
Video content is a powerful and growing medium, with one billion hours of video watched each day on YouTube alone. Research Square’s video offerings provide a way for new research discoveries to reach a broad audience in an engaging multimedia format.
In 2015, Research Square launched the production of Video Abstracts in a trial with Nature Publishing Group. Since then, over 400 Video Abstracts (2- to 3-minute videos with custom animation describing published research) have been produced for authors, scholarly societies, and publishing partners. Video Abstracts have proved to have a positive effect on downloads and views of published papers that they accompany, but a Video Abstract is not right for every occasion, particularly when brevity and broad reach are most critical. Enter Research Square’s latest product, the Video Byte.
How can research reach even more people?
Research Square’s video team has been experimenting with a shorter, simpler product with the potential to reach new audiences in new ways: connecting with anyone who has an interest in science, even outside of the field of research being summarized. The result is our new Video Byte — a 1-minute overview of a piece of published research and how it impacts society, geared toward a lay audience.
Like Video Abstracts, Video Bytes are available for any field of research, from surgery to particle physics to business. Drawing on a wealth of available footage in addition to the published source material, the Video Byte combines on-screen text, relevant imagery, and music to create a compelling and aesthetic take on recent research. After creation, Video Bytes are posted on social media and YouTube with appropriate tags and descriptions to enhance their chances of being found.
“Video Bytes distill critical research down to something that anyone can digest easily, allowing authors to promote their work while addressing a pressing need for better scientific communication. They are a low-cost option for sharing research outside of academia, taking advantage of the growing popularity of video as a medium while remaining true to the original findings,” says Dr. Michele Avissar-Whiting, Research Square’s Video Operations Manager. “Video Bytes can easily be embedded on publisher or lab websites like other videos, but they are also perfectly suited for social media, news sites, and more.”