Top 8 eCommerce Design Trends For 2020 to Entice the Customers
Having a passive online presence cannot help eCommerce entrepreneurs attract customers. Even if they do, there is no guarantee of retaining the users. While considering the aspects of operating an online transaction, most eCommerce business owners focus on managing a product catalog and processing orders, rather than creating a unique experience for the target customers.
Top eCommerce development companies assert that identifying your niche customers is the foremost step to make your eCommerce business successful. The contributing factors for having a low conversion rate despite having good website traffic can be many, such as slow landing pages, broken links, unresponsive designs, confusing checkout processes, etc. But have you ever considered that your website design might be the reason for low sales?
Why Design Matters for eCommerce
Here are the 3 reasons why getting proper design is essential for eCommerce.
1) Studies have shown that users merely take 50 milliseconds to form an opinion about any website.
2) According to web credibility research from Stanford, 75% of users acknowledged making assumptions about a company’s credibility based on their website’s design.
3) In the digital age, when 85 percent of B2B customers search the web elaborately before making a purchase decision, the design of your website is crucial to have the conclusive ‘first impression’ on the prospective buyers.
Top 8 E-commerce Design Trends For 2020
1) Product Images with Motion
To showcase your product realistically, it has to be less static and more dynamic. When eCommerce business owners provide customers with additional information and product visuals, the shoppers will have a better sense of what they are buying. This will result in increasing conversions and decreasing returns. So, in 2020 it is better to opt for more videos, cinemagraphs, animation, and micro-interactions.
2) 3D Modelling
When the eCommerce industry is becoming customer-centric, it is natural to adopt already proven 3D technology. With 3D models, customers will have the ability to view your products from any imaginable angle by zooming in and out and rotate them in full 3D space.
One can also implement 3D models in customized ads and widgets. At times, customers are not interested in reading product descriptions, so it is advantageous to offer interactive designs and capture their attention.
3) Responsive Design
As many transactions across the world are done via smartphones, eCommerce entrepreneurs need to have a mobile-friendly website.
Using the best tools for responsive web designing, you can have a design that adapts to the respective device, and one only needs to confirm that the images are sized and displayed correctly. With the customers shopping more and more from mobiles, designers need to create eCommerce websites for smartphones first and then adept for larger screens. As a result, we will see features like long scrolling pages, card-like layouts, and finger-friendly icons.
4) Vivid Colors
Experiment more with bright colors instead of opting for safe pastel shades to stand out from your competitors. Vivid colors trigger people’s senses and instantly grab their attention. But one needs to be careful about keeping the design simple, containing the basic and the most useful information only.
There are various studies on colors affecting people’s purchase decisions. The effective use of colors on your website can help convey a positive message, connect with customers, and bring a decisive shopping experience. In 2020, more sites will have striking colors paired with neutral backgrounds, big typography, highlighted letters, and compelling navigational aids.
5) Turning the Landing Page into a Product Page
With ads and social media posts often directing shoppers straight to the product page, some of them never visit the home page. Approximately 1 in 4 online shoppers begin their customer journey on a product page, which is a bridge between your advertising efforts and a sale.
Standalone product pages inform visitors about everything they need to know about your online store. Ultimately, it increases the revenue for your store and provides a better, faster, and more convenient experience for customers.
6) Asymmetric Grid Layout
Same-sized rows and columns keep everything structured, make browsing easier, and work well for responsive design. But a few experimenting brands are leveraging uneven layouts. Since these websites are limited in number, you can use this style to your advantage and stand out from your competitors. What’s more, it will give your brand an edgy and modern feel.
If an eCommerce business owner gets the design of the site right, they can emphasize specific products and draw more attention. But one needs to be cautious, as asymmetric grid design works best for brands with a reasonably limited product range. Avoid making the design confusing for users; instead, let it be interactive and dynamic.
7) Smarter AI Chatbots
Knowledge of how to use artificial intelligence to make an eCommerce business successful will make you opt for chatbots — inexpensive, and 24/7 available virtual sales assistants that can help your company reduce bounce rates by following up with customers. You can get specific feedback about pricing, availability, and other concerns of the users.
Chatbots, the most popular form of automated customer service, enables entrepreneurs to convert more prospects into customers. Using chatbots for digital transformation ensures to bring innovative ways to serve valued customers. Give them the best shopping experience by helping with purchase decisions, offering discount codes, and delivering shipping notifications.
8) AR and VR Utilization
For one or another reason, many customers abandon their carts without completing a purchase. Virtual reality, along with augmented reality, has the potential to reshape the world of retail by providing the answer to how to convince customers to follow through with their choice and purchase items online.
Many buyers still prefer physical stores, but resort to online shopping because of the convenience. With AR and VR, they can virtually visualize products and have an experience similar to being inside a physical store. So, this impressive and futuristic trend will continue to grow exponentially in the future.
Conclusion
The majority of the eCommerce design trends focus on increasing the customer’s perception and engagement. There will be better visuals, better technology, and better communication. With the excellent design, you can ‘connect’ with your customer and add that ‘wow’ factor too!
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