Asking Why

All designers must be philosophers

Erika Hall
Research Things
1 min readOct 19, 2017

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From PopTech 2015

What is the world like now? What should it be like? The design process is simply determining the space between “is” and “should.” All designers must also be philosophers, and that the question “why?” is our most vital tool.

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Erika Hall
Research Things

Co-founder of Mule Design. Author of Conversational Design and Just Enough Research, both from A Book Apart.