Beyond Measure

Erika Hall
Research Things
Published in
1 min readMar 10, 2015

Is having more data really helping humanity make better decisions?

Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.

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Erika Hall
Research Things

Co-founder of Mule Design. Author of Conversational Design and Just Enough Research, both from A Book Apart.