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Interviewing Humans

Interviewing Humans

This is an excerpt from Chapter 5 of Just Enough Research by Erika Hall, available now from A Book Apart.
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Erika HallMar 5, 2015
Just Enough Research: Live

Just Enough Research: Live

https://www.youtube.com/watch?v=Dl9vtSkCjtkThis is the complete talk, a companion to the book. Bonus: I am wearing a mask.
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Erika HallMar 8, 2015
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Lazy, Forgetful Creatures of Habit

Lazy, Forgetful Creatures of Habit

When we talk about designing and marketing, a lot of times we’ll focus on the techniques, the specific practices. Shop talk is fun.
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Erika HallMar 18, 2015
Beyond Measure

Beyond Measure

“Data won’t tell us what to do.”
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Erika HallMar 10, 2015
Minimum Viable Ethnography

Minimum Viable Ethnography

One question.Ten minutes. No excuses.
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Erika HallFeb 18, 2014
Focus Groups Are Worthless

Focus Groups Are Worthless

Now, I’ll tell you how I really feel
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Erika HallSep 22, 2014
On Surveys

On Surveys

Surveys are the most dangerous research tool — misunderstood and misused. They frequently straddle the qualitative and quantitative, and at…
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Erika HallFeb 23, 2015
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Research Things
Research Things

Make Decisions Based on Evidence!

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