7 Days to Launching Your First Great Facebook Ad
Published in
6 min readJan 5, 2017
Facebook is such a powerful advertising tool. It is effective for both brands with robust Facebook pages and those who do not have active Facebook pages- as you can drive traffic to your site and bypass the Facebook page engagement. Facebook for fashion startups and growth stage ecommerce businesses can be especially confusing and overwhelming. I’m not sure why the user interface is still so complicated.
Brands who are ready to launch Facebook advertising read on. This 7 day plan to launching your first Facebook Ad will ensure success the first time around.
Before you get started with advertising I need you to have the following done:
- A website that will convert.
- Branding guide so your ads will reflect your brand and website.
- A budget of at least $1,000 to get you going. Some people say you can test with $5 a day, I say your audience pool will be so small that $5 won’t get you far.
- A Business.Facebook.com account. This allows you to get into PowerEditor, AdsManager and add people to your backend.
- A Google Analytics account setup for your website. No, your Shopify analytics won’t cut it.