The Truth About Fashion Business Cards

Who doesn’t love getting fresh business cards? There are so many options these days: embossing, extra smooth, textured. You might even have a slight obsession a la Patrick Bateman (American Psycho). Look at that subtle off-white coloring; the tasteful thickness of it… Oh my God, it even has a watermark.

These days business cards come in packs of 25 and 50 making it super easy to buy. But, did you know these little costs can add up? For every $50 you spend on business cards you might be able to add that to your digital marketing budget. Before you place your next business card order ask yourself:

1. Do I have an event or upcoming opportunity to hand these out?
2. Will these cards be used to go out with sales kits or customer orders?
3. Have I finalized my branding and company identity? Am I proud of what my branding says about my business?

If you answered YES to any of these then you are ready to create fashion business cards for your brand. Here are some innovative ways to do smart business cards.

1. Use your business cards as a smart marketing tool by adding a special code on it. Maybe it gets someone a free gift or discount when they enter it on your site.
2. Show a lifestyle image from your lookbook on the front of the business cards for the particular season you are selling. Buy in small quantities so you can re-up next season.
3. Illustrate one of your brand values on the front. This could be a picture of your team, your factory, a word or tagline that has high impact. Until your brand name is well known, you want people to associate your brand with something that resonates.

There are lots of other ways to get creative with fashion business cards, but please never spend a dollar on them unless you have a plan to get rid of them! If you need to revisit your cash flow, marketing and sales strategies give me a ring and lets get to work (hello@scalingretail.com). No more spending money on things that don’t work for you.

Syama Meagher is the CEO of Scaling Retail- the consulting firm for start up and growth stage fashion businesses. Email: hello@scalingretail.com to set up a consultation.