5 Ridiculously Powerful Facebook Ad Targeting Strategies

Nici Ma
Nici Ma
Sep 3, 2018 · 2 min read

Facebook is a powerful tool for promoting businesses and products. The Facebook ad targeting strategies can help you grow your business by reaching a large number of audience. Research suggests than an average person spends about 40 minutes on Facebook each day. If you can customize your ad strategy to target the right segment, you will see immediate results in no time. Here are 5 ridiculously powerful Facebook ad targeting strategies that can help you build a strong customer base:

Customize your Ads

When you use Facebook for your marketing campaign, customize your ads to suit the taste of your target audience. There are several formats to choose from, and different parameters that you can put in to selectively target your ad to the intended audience. When you design your ads, think about how it will attract the customers. Trapica can help you customize your ads, and reach the top audience in no time.

Study your Customers’ Purchasing Behavior

Facebook has partnerships with major data brokers in the industry like Datalogix, Epsilon and Acxiom. The data obtained from hundreds of transactions by users is so rich in information that it can be used to identify their location, their interests and their spending habits. You can use this data to your benefit, and tailor your ad campaign based on the purchasing behavior of your target customers.

Target your Audience based on Life Events

There are more than one ways to target your intended audience. If you are an event planner or a wedding photographer, you can extract relationship status details from the data provided by Facebook, and use that information to target couples who might be interested in buying your products. Similarly, you can receive information about other events like graduation parties, birthdays and other occasions, and you can customize your Facebook ads to reach your intended audience in time for their celebrations.

Adopt a Layered Targeting Approach

Facebook ads are extremely powerful, and provide different options to help you reach your target audience. You can find a layer targeting options which helps you work at a granular level to select the right segment for your product. You can use different parameters like user’s behavior, demographics and geolocation to categorize the group of people that you want to reach out to. For example, if you had information of people who bought a house last month, you could add another layer of those aged above 60, and target your specific product to them.

Diversify your Ad Strategy

You do not have to stick to one approach, you can mix and match different techniques to see how your Facebook ads prosper. Make your ad campaign comprehensive so that you reach the right audience, but also keep it diversified so you can identify the needs of your targeted segment. If you want to create a diversified and stunning ad campaign, then Trapica can help you. The company has been in the field for a very long time, and has helped many businesses achieve success.

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Written by

Nici Ma

Online retailers rely on marketing, learn everything you need to know to scale and increase ROI

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