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Retail Media
What is retail media about? What are the different types of retail media? We answer these questions and many more with this curated list of articles and tips for retailers, marketplaces and brands.
Retail Media Networks
Measurement and Incrementality
Commerce Media Advertising
Mimbi: Retail Media Analytics
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Latest Retail Media stories
Retail Media Campaign Best Practices
Retail Media Campaign Best Practices
Retail media advertising allows brands to influence shoppers right on retailers’ websites and apps. As retailers build out their own…
Frederic @Mimbi, Retail Media Analytics
Jul 26, 2023
The Organizational Side of Retail Media: Who Should Own It?
The Organizational Side of Retail Media: Who Should Own It?
Retail media — paid advertising on retailers’ websites, apps, streaming channels, and in-store — is a fast-growing opportunity brands…
Frederic @Mimbi, Retail Media Analytics
Jul 21, 2023
Retail Media 101
Retail Media 101
Retail media is quickly becoming an essential part of the marketing mix for brands. As retailers build out advanced digital platforms and…
Frederic @Mimbi, Retail Media Analytics
Jul 20, 2023
Frederic @Mimbi, Retail Media Analytics
Jul 20, 2023
Gathering Data from Diverse Sources for Retail Media Analysis
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Frederic @Mimbi, Retail Media Analytics
Jul 18, 2023
The Importance of Incrementality in Retail Media
Introduction
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Frederic @Mimbi, Retail Media Analytics
Jul 17, 2023
Navigating the Retail Media Landscape in 2023: Key Insights for Brands and Agencies
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