Actual Shopper Data is the Answer to a Sea of Third Party Sameness

John Andrews
Nov 23, 2018 · 3 min read

IRI

One of the most significant remaining challenges is linking a single view of real-world and online shopper behavior. Without a common view, digital marketing often misses the opportunity to engage, inform, or merely connect, opting instead to convert any sign of a shopper interaction. Using real shopper data in concert with digital media offers a true insight into the total impact on the shopper’s path-to-purchase.

Retail Relevancy

Exploring how brands and retailers can thrive in the future by being relevant in consumers minds.

John Andrews

Written by

Mary Catherine’s Dad, Mary Shannon’s Husband, Photofy CEO, Duke Fan, SV2Marys Sailor, Collective Bias Co-Founder, Walmart Elevenmoms maker

Retail Relevancy

Exploring how brands and retailers can thrive in the future by being relevant in consumers minds.