#RetailRelevancy Excerpt #4
Published in
1 min readJun 11, 2019
Sitting in my home in Raleigh, I search for ‘Groceries Near Me’ which is a term that has huge ad competition. Walmart predictably has a paid ad supporting grocery pickup and Yelp and Foursquare have aggregated content, but which brand wins the top place for organic search and why?
Food Lion! More than halfway down the page thanks to Yelp spam is the first local entry, being driven by its store information page that carries its address. Yes, store information pages are basic yet effective. content marketing.
(Snippets from the upcoming book, Retail Relevancy, by John Andrews and Ted Rubin)
