#RetailRelevancy Excerpt #6

Content as a Store Shelf.

As content expands exponentially, it will fundamentally change the way people shop. As discussed previously, the average car shopper has over 900 digital touches on the journey to buy a car. Behaviors are changing rapidly as mobile obsessed shoppers move in and out of shopper mode effortlessly and receive brand messaging across platforms.

(Snippets from the upcoming book, Retail Relevancy, by John Andrews and Ted Rubin)