Cetaphil® Launches Digital AI Skin Analysis Tool Powered by Perfect Corp. — Retail Boss
Cetaphil, the dermatologist recommended sensitive skincare brand, announced today the launch of its Cetaphil AI Skin Analysis: a comprehensive skin analyzer offering personalized skin assessment scores and skincare regimen recommendations in seconds.
The tool uses state-of-the-art technology to compare your photo to a database of 70,000 diverse skin images. This report will tell you curated insights from eight categories such as acne, redness, hydration, dark spots and wrinkles, consumers can then leverage the results to make more informed skincare decisions.
“AI skin tech can be a fantastic tool and useful first step in gaining an understanding of one’s personal skincare needs. Bringing digital skin analysis results to a dermatologist appointment allows patients to have a more meaningful visit and productive conversation,” said Dr. Steven Feldman, Professor of Dermatology at Wake Forest University School of Medicine.
The AI skin analysis tool is powered by Perfect Corp’s AI Skin Analysis technology. This technology uses cutting-edge AI deep learning technology to provide precise, personalized skin assessments in seconds. This tool is quickly transforming skincare retail by empowering skincare brands like Cetaphil to provide product recommendations tailored to each customer’s unique skin concerns.
“We are thrilled to partner with Cetaphil on their AI Skin experience. AI skin technology has become essential to provide consumers with personalized skincare experiences. With the power of advanced AI tech, Cetaphil’s enhanced retail journey will allow customers to understand their skin and the product regimens needed to their skin goals, “ said Alice Chang, Founder & CEO of Perfect Corp.
Perfect Corp.’s AI Skin Analysis Technology was recently tested and found to have a 95% test-retest reliability rate. This means that the technology is very accurate and can be used to assess skin concerns with consistency and accuracy. With this technology, consumers can learn more about their individual skin concerns and the products needed to address them.
“As the leader in sensitive skincare science, we are committed to innovating inclusive, personalized solutions that ease the worries of those with this common skin concern. We are proud to offer the Cetaphil AI Skin Analysis as a complement to our existing Cetaphil Skincare Finder, further helping consumers select which of our 70+ product solutions may be right for them and taking the guesswork out of daily skincare for sensitive skin,” said Silvina Nordenstohl, Head of US at Galderma.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.
Originally published at https://retailboss.co on March 2, 2023.
