Independent Beauty On The Rise: Credo Beauty Partners With Conscious Beauty at Ulta Beauty — Retail Boss
Ulta Beauty, one of the nation’s largest US beauty retailer, announced its partnership with clean beauty pioneer, Credo Beauty. With the launch of The Credo Collection in stores, Conscious Beauty at Ulta Beauty will house more choices and unrivalled transparency related to sourcing, fragrance and ingredients.
“As a trailblazer in ingredient authenticity and transparency, Credo Beauty is the perfect partner for us as we continue to evolve our clean beauty offerings for guests,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “We know ninety percent of Gen-Z shoppers intend to buy clean beauty products in the next year 1; this first effort together, a clean collection handpicked by the experts at Credo, offers amazing products and more beautiful, clean possibilities for their needs.”
The collaboration reinforces the companies’ shared leadership in educating, guiding and simplifying clean beauty choices. As the partnership grows, Credo Beauty and Ulta Beauty will leverage their collective expertise to continue pushing this important space forward.
“We partner with brands driven by innovation, clean beauty and transparency on our mission to change the industry together,” said Annie Jackson, co-founder and COO, Credo Beauty. “Bringing this collection to life with Ulta Beauty helps us share the highest standards in clean beauty with an expanded audience of enthusiasts. We are thrilled to share our knowledge and relationships to create platforms together for new, sustainable beauty brands to grow.”
“Safety, sourcing, sustainability, ethics and transparency — these are what make Credo a leader in clean beauty. Our partnership brings you brands that meet their rigorous standards,” said Credo Beauty.
Author: Jeanel Alvarado — Ohemeng
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.
Originally published at https://retailboss.co on June 16, 2020.
