Prospecting Ads: Target Lookalike Audience
Try Prospecting Ads — a new way to acquire traffic and get more sales with RetargetApp.
What are Prospecting Ads?
Prospecting ads are fully automated, neatly laid-out Facebook ads of your products which are shown to Lookalike Audiences — people who are similar to those who already made a purchase on your website, and, therefore, are more likely to also buy something from your website.
The ads are shown in mobile version of Facebook (both in app and in browser). Each ad has a large image or a video and up to 3 products. When a user taps on it, it turns into a swiftly loading fullscreen mobile store powered by Facebook Canvas Ads. Each product, if tapped on, opens a product page on your website where the user can finish the purchase.
Why Prospecting Ads?
- You get to tell more people about your product without making them go to your website first.
- You can showcase up to 50 products in a single ad.
- You get brand new shoppers who can later turn into loyal customers
- The algorithms inside Facebook will make sure that the ad will be shown to people who are most likely to purchase.
- If run together with a Retargeting campaign, Prospecting can help significantly boost sales and make both campaigns even more cost-effective. The more people come to your website, the more people will be retargeted with your ads.
How will my Prospecting Ads look like?
How successful are Prospecting Ads?
With the power of Lookalike Audiences, Prospecting ads brought a 3x-5x ROAS increase for over 90% of users who tried them. Read Intelligent Blends success story
How do I run a Prospecting campaign?
Prospecting ads become available once we track a sufficient shopper audience in your store. You will see the invitation banner on your RetargetApp Dashboard once your audience is ready.
To run a Prospecting campaign, you need to:
- Click “Run Prospecting” on the banner you will see on RetargetApp Dashboard
- Confirm/change Ad Message and daily budget
- Click “Run Campaign”.
That’s it! We will do the rest for you ;)
If you have any questions, just message us using the chat window inside the app.
