April 2016: Retargetly is attending Programmatic I/O in San Francisco

This month, Paula Ambrogi Retargetly’s co-founder will attend the world’s largest event focused on programmatic advertising, Programmatic I/O. This biannual event held by AdExchanger — an integrated media company devoted to the data-driven, digital marketing space — will take place April 13th and 14th in San Francisco.

“Retargetly’s team is pursuing innovation. This is why we always seek to get involved in new tech developments linked to the programmatic ecosystem and acquainted with the industry’s best practices.” Paula Ambrogi said.Strategic and in-depth conferences on programmatic will be held throughout both days. This year, among other things, a group of political advertising experts will be debating about programmatic buying as the digital ad expenses tend to rise in the USA during the current election campaign period.There will also be discussions about the growth of programmatic buying and the challenges it faces nowadays, being fighting fraudulent impressions the biggest problem. Ambrogi has a particular interest in the workshop held by ComScore about using data to drive a higher ROI in programmatic campaigns.

Retargetly, as the leading independent DMP and Data Exchange that focuses on hispanic audiences, is looking to stay up to date with the programmatic universe leaders and keep up with the latest programmatic trends in the USA. “We also want to take this event as an opportunity to grow our international network and boost our US Hispanics market development” added Paula Ambrogi.

Nearly a thousand marketing executives, publishers and tech providers are expected to attend the fourth west coast edition of this event. “Programmatic I/O has become the hub for all members of the technology ecosystem who are involved in programmatic planning — period” said John Ebbert, Publisher and Executive Editor of AdExchanger.