10 Types of Salon Clients | Do You Know Who Your Customers Are?
Published in
1 min readMar 19, 2020
Marketers often speak about segmentation and target audiences. But what do those terms really mean? Well, think about your customers. Who are they? If you know them well enough (and even if you don’t), by analyzing their data and their behavior patterns, you will see that they can fall into some broad categories and fit particular profiles.
Why does it matter? Well, because the better you know your customers, the better you can communicate with them in ways that will resonate. This makes creating customized offers and deals that will appeal to them much easier and make your marketing more successful.
Knowledge is power.
Let’s take a look at some common profiles — do any of these fit your customers?
