A Cheat-sheet for Salon and Spa Owners: Where are Your Most Valued Clients?

Me: Hey 👋, do you know where do you get clients from?

Salon owner: Who cares?! Isn’t it already good that I have clients?

Me: 🤦‍♀️

Well, let’s see why it is essential to know where your salon clients learnt about your business, which are the possible channels of salon client acquisition and what you should do to use those channels more efficiently.

💡 Client Acquisition Channel is “the place” from where you get clients. Examples are Facebook, Instagram, other Social Media platforms, Google search, business directories, billboards, referrals…

Everything starts with knowing who your clients are. Understanding the clients is the key to establish a strong relationship, build loyalty and ensure client retention. And the understanding where they are coming from is essential for improving your marketing strategy and optimizing budget spends.

There are a lot of options for acquiring salon clients, while the marketing budget is limited, so finding the best performing channel is vital for the business.
Let’s say you budgeted $500 monthly on your salon marketing and have the following options
1. FB Ads
2. Instagram Ads
3. Print flyers and distribute them
4. Pay for Google Ads
5. Ads in some local magazine
6. Place billboard on the street
7. Give incentives for referrals

As you can see there are plenty of options.

There are several approaches: the good, the bad and the ugly.

Read more:

https://www.retentionforce.com/articles/what-are-good-ways-to-find-new-salon-customers/