Lockdown — What to do for your clients and your salon now
So, like most of the world, you’ve probably had to (or chosen to) shut up shop as a result of coronavirus (COVID-19).
It’s a horrible situation for everyone right now. But, what can you do to help make it a little less awful? Not just for yourself, but for your clients and maybe your team too?
In times like these where we all really need to find the positives of life. For once, time — that asset we never had enough of before is there for us. Use that time wisely to try to keep things moving for your business and to prepare for what’s ahead.
Keeping in touch with your clients is also a great thing to do right now. People are bored of being home alone and a little email or social post from you could really brighten someone’s day — far more than when life is normal and everyone has so much to do. Right now, we are all learning to value the little things in life and a little normality can really help.
📊 What’s your online strategy?
There are loads of things you can do online to help keep your business going. Take a pad and pen — it’s time to think creatively about what can be done. Firstly, think about what communication channels are open to you right now.
- Your website — what can you do to let customers know what your current situation is and how you can make improvements to make it more user-friendly?
- Social media — how is it looking? What content can you post now, or create for the future?
- Emails — why not plan some campaigns now and keep in touch with your clients during the downtime and beyond?
