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We Need to Rethink Convenience

We must choose to let go of some things, before we’re forced to

Kevin Jones
2 min readDec 17, 2019

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The more I think about sustainability, the more I realise that it’s not going to be about an innovative solution or a miracle reversal of forecasts. It will be about compromise, from a societal level and all the way down to the personal.

…we need to willingly encourage a little inconvenience into our lives.

The maths are simple: consuming more than we can afford to, discarding more resources than we should, and wasting more time than we have, is not sustainable. Almost all of us agree that we need to do something, but most of us — myself included — are waiting for someone else to make changes so we don’t have to.

Which is why I think we need to rethink convenience.

If we’re ever to reduce single use plastics, we need to rethink how we approach sustenance … and that may mean us foregoing the convenience of picking a pre-packed sandwich off the shelf.

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Kevin Jones
Rethink Convenience

Maritime Sustainability Specialist. Editor of Rethink Convenience and author of the Live Circular newsletter