Using LinkedIn Like Westworld Does Narratives
Can storylines — adjusted in real-time to personalized data — become the next step in Marketing’s evolution.
If you haven’t yet watched the series , do it tonight. It’s an adventure resort where well-heeled humans can entertain fantasies of the Wild West, where they ride horses, shoot guns, smoke cigars…and have — as close to — the real deal of the bygone Western frontier.
The vague distinction between robots and humans ( who can’t be killed by robots) - questions of morality — and what consciousness means, permeates throughout the storyline.
Reveries are also a hot topic in the show at least where robots start realizing they have memories, but because of a simple looping system of the ‘narrative’, it just stays a distant memory.
What the creators have done which is something we can learn from in marketing — and what we’ll come to expect in a sense when we aim to buy/trial services & products, the dimensions and even a sneek peak of sentient real-life experiences.
Exactly how this will be marketed is yet to be determined — in the most creative/ invasive/ yet to be throught of VR & AR stories — to be sold through Netflix, Amazon etc (until the point we can actually build life like robots and a robot theme park)
Considering how Westworld has triggered my creative side and also added a few hours of YouTube hours to my life on the AR/AI/ what Google DayDream is planning — then maybe this article in SaaStr ( Jason Lemkin Sales Media machine), where Menaka Shroff from Box uses an Innovative Marketing method in to determine her messaging impact , and how they started with a local low-end freemium model to target small, which they eventually grew into something that may /or may not suit the Enterprise — is not that exciting.
She touches on a super important point.
Local doesn’t have to mean geography, but it talks to a niche.. so finding that first , building out your first Ideal Customer Profile ; which may and probably will evolve in change shape and size — should be your NO 1 priority — and personalizing your narrative accordingly.
At AMPLiFIND — Sales-as-a-Service Technology company, our aim is to talk to as many B2B startup Founders, SMB’s and Sales Leaders that aren’t getting the quality Leads they are looking for, through using traditional methods — and also to find our own ICP .
Out thinking is around how business people are using Social platforms, specifically LinkedIn- after identifying the Ideal Customer Profile /Buyer personas, and then build the CEO/Founder/ Consultants rapport and influence by curating Content on a sequenced schedule, around relevant Signals , topics, the industry, the pain points & trends — which we think — is something a Robot can’t do very well — just yet;)
Please share of get in touch , if the above excites you, or email me
andries@amplifind.co.za
Cheers
