Advertising Done Right
Meaningful engagement over impersonal targeting
Despite spending about $209 billion worldwide on digital advertising in 2017, digital advertisers today are having an increasingly harder time engaging their audience. In fact, only 35% of digital display advertisements are viewed and more shockingly, about 50% of the clicked advertisements are accidental. It is becoming abundantly clear that consumers are not being effectively engaged by online digital media campaigns. What exactly is the problem?
Pushy and annoying digital advertisements
We’ve all experienced the embarrassing moment at work when we pull up a website only to hear a blaring sound coming from your laptop. The perpetrator: those pesky video pop-ups.
According to Hubspot, advertisers do themselves more harm than good when they make it harder for the consumer to exit out of their advertisements, leaving the consumer with a negative impression associated with the brand.
Disrupting the consumer’s browsing activity
Mobile ads and pop-up ads are akin to a intrusive salesperson that won’t take no for an answer. When you feel forced to make a decision as the salesperson hovers over you, the situation can become awkward and you’re likely thinking of a way to exit the situation as quickly as possible. Pop-up ads on any platform can evoke a similar feeling and they are becoming harder to close. Bombarding consumers with promotions while they’re browsing leads to both temporary annoyance and long term desensitization. Ad blocking grew by 41% globally in the last 12 months and the phenomenon of “banner blindness” where consumers either consciously or subconsciously completely ignore the ads in favor of focusing on their intended content has become commonplace.
How can consumers be better engaged?
Contrary to what most believe, people are not adverse to advertisements. They just don’t like bad advertisements and blatant product placement that comes off as a bad sales pitch. The solution to make good advertisements and engage the audience is to create a seamless user experience. This solution is what Reveel has already accomplished for our customers. We help advertisers and brands create natural and seamless advertising campaigns that promote natural interactions between the audience and media. We believe that you should be able to explore, learn, and buy from anything you see. Instead of pushing away consumers with ads that make them feel annoyed and uncomfortable, we enable companies to pull in customers by inviting them to engage with ads through multiple channels. With Reveel, media owners can bring together any combination of print, digital, video, TV, or Out-of-Home (OOH) advertising channels. In doing so, they can seize the moment of audience inspiration by providing all the information a consumer would need to make a purchasing decision in an impactful single brand encounter.
Brands and advertisers that want to begin creating effective multi-channel campaigns are invited to contact us at info@reveel.it. Stay tuned for more market insights and updates of our upcoming private token sale.
