How to Scale Multi-channel Marketing
Making it easy for media owners to create high-performing measurable campaigns
Executing multi-channel marketing with blockchain
Applications of blockchain technology are quickly entering various industries with the aim of lowering operating costs and boosting productivity. In addition to serving as a medium for transactions and as a store of value, blockchain technologies are being applied to protect the copyrights of photographs (e.g. KODAKOne) and being used used in the setup of distributed cloud storage.
A less commonly known space for blockchain application is in the modern-day advertising and marketing industry. Reveel is already on a path to change that. To be more exact, we are making multi-channel marketing more more accessible by launching our blockchain solution to tackle the scalability problem of multi-channel marketing.
Multi-channel Marketing: getting a better bang with your marketing buck
Reaching and engaging potential customers at the right place and time are hallmarks for a successful marketing campaign. Nowadays, we have access to a huge amount of information through digital platforms (e.g. Google, Facebook, Instagram and emails) but there’s virtually no information available for non-digital platforms (e.g., print, TV and Out-of-Home media). Having the ability to engage and communicate with customers through multiple platforms provides more opportunities for consumer engagement and boosts conversion rates.
A report from Gartner Research has shown that the integration of 4 or more digital platforms in a marketing campaign could be 300% more effective than traditional single or dual channel campaigns. It begs the question of how much more effective campaigns could be by adding non-digital channels to the mix, the ones that have not been measurable? It is undoubtable that multi-channel marketing campaigns are key to boosting customer conversion rates and accelerating the consumer’s path-to-purchase, but there’s lots of room to grow here.
Multi-channel marketing campaigns: easier said than done
According to the same Gartner Research report, 90% of marketers found it difficult to seamlessly integrate more than three channels to produce a successful multi-channel marketing campaign.
Brands recognize the value of multi-channel marketing and the power of digital advertising, but the cost, skills and time required to plan and execute a multi-channel campaign can be prohibitive.
For any brand, the challenge is to create a single digital experience that can be leveraged across all visual media platforms, including digital, print, TV and Out of Home (OOH) advertising that captures engagement and converts the marketing effort into measurable sales.
With blockchain-oriented solutions, Reveel is making multi-channel marketing affordable and scalable
Reveel was created with the mission to “Reveel Everything” by enabling audiences to view a secondary digital experience from any form of visual media. Audiences can view landing pages containing rich content that allows viewers to further explore, learn and buy by scanning print or TV media using one of Reveel’s mobile app solutions or by clicking on digital media. Such technology has been applied to both advertising and editorial content to improve the customer experience starting with lifestyle magazine publishers like Delaware Beach Life and CityView Publishing, travel guides from Honolulu Publishing Company and attractions like the Oklahoma Hall of Fame at the Gaylord-Pickens Museum. Now the company has the attention of national publishers with new players coming onboard soon, in addition to major retail brands who aim to take Reveel’s experience in-store to create an interactive consumer experience at the moment of truth.
As current users of the Reveel platform, these companies are connecting with their audiences that drives engagement and on-the-spot conversions at the moment of audience inspiration, ultimately accelerating the customer’s journey on the path to purchase with measurable results.
In order to scale Reveel’s reach to the worldwide marketing arena, Reveel is launching a self-serve campaign creation feature that utilizes blockchain with smart contracts. Reveel will integrate its campaign creation tools with the Gems decentralized micro-task platform, which will allow media owners to use the Reveel platform to create their own digital experiences or leverage a global pool of Reveel-certified talent (independent media taggers) to assist them in the creation of multi-channel media campaigns.
Enabling third parties to participate in the creation of media campaigns overcomes the current limitation of many media owners not having skilled resources available to perform this task. Blockchain will provide a ledger for payment, while smart contracts will enable defining the campaign’s scope, terms and schedule of delivery, among other essential details.
Our goal is to empower companies to fully showcase their brand through engaging multi-channel campaigns. As we continue to build the Reveel platform to incorporate blockchain technology and smart contracts, we are excited to connect with media owners who are looking to engage their audiences at whole new levels. If you are interested in being the first to know about how your brand will benefit from participating in our decentralized media marketplace, send us a message at info@reveel.it.
