Introducing Reveel: The Decentralized Media Marketplace for Multichannel Media Experience Creation and Discovery
Experience more from every image
Advertisers today are challenged with connecting with consumers along a complex path to purchase that involves costly multiple media touchpoints to generate awareness. And while the consumer’s journey continues to evolve to include a shifting mix of media channels, the stages of awareness — consideration, evaluation, and conversion — have remain unchanged. In the critical initial consideration phase, marketers often have just one chance to motivate a customer to take action before losing them for good. Therefore, to accelerate the path to purchase, advertisers must focus on reaching audiences across multiple channels, measuring their response and making every touchpoint count to drive engagement and conversion.
So how can this be achieved?
Enter Reveel. The saying goes, “A picture is worth a thousand words.” Well, Reveel believes that a picture is just the start. Guided by the belief that you can experience more from every image, the Reveel platform has been built to enable audiences to view a secondary digital experience from any form of visual media. When brands create their landing page through the Reveel platform, they have the ability to deliver the same seamless digital experience from print, digital, video, TV, and Out-of-Home (OOH) advertising channels. Reveel enables advertisers to provide consumers all the information they need to understand and even experience a product or service to drive their purchase decision from any single touchpoint. And though brands recognize the value of multi-channel campaigns, the cost, skills, and timing required to plan and execute immersive campaigns can make it prohibitive.
To enable companies to execute high-performing multi-channel campaigns, Reveel is building a decentralized media marketplace that will enable any media owner to request, engage and compensate third parties in the service of creating digital landing page experiences on their behalf. This self-serve campaign creation feature utilizes blockchain with smart contracts to build capacity and scalability.
In a single brand encounter made possible by Reveel, consumers are empowered to make informed decisions about their purchases with confidence and ease. They simultaneously build their relationship with the brand by gaining a deeper understanding of the brand’s offering. So whether consumers are making a small purchase or committing to a larger investment, a brand’s digital experience built on the Reveel platform can provide them with the all of the necessary information to make a purchase decision. By concurrently addressing the stages of consideration, evaluation, and conversion in a single brand encounter, the path to purchase is significantly accelerated and benefits both media owners and consumers.
The opening up of Reveel’s platform is the beginning of a decentralized media marketplace where advertisers have access to vast talent and where that talent is valued and compensated. At Reveel, we are excited for our platform to enable media owners to engage with audiences in ways that builds loyalty and will encourage widespread sharing. Stay tuned for upcoming announcements about additional applications of Reveel, ranging from preventing copyright infringement to compensating users for creating and consuming media on Reveel’s decentralized marketplace.
