Will Non-digital Advertisers Get Left Behind?
Bridging the divide between digital and non-digital media
With the exception of the small minority of people who live off the grid, digital ads are undoubtedly part of our daily lives. Not surprisingly, as indicated by a PwC report, digital advertising revenues continued to increase in 2017, growing 21% to $88 billion in the U.S. alone.
For the first time in history, online ad spending surpassed the combined revenue of TV, broadcast and cable advertising last year.
Digital advertising has distinct advantages over its non-digital counterparts that include not only televised media, but print and Out-of-Home advertising. Digital facilitates more granular behavioral targeting, richer content and various interactive features, along with the holy grail of advertising — near real-time measurement of consumer response, all designed to accelerate the path to purchase.
The traditional non-digital media companies are aware of the competitive advantage of their digital peers. But, how would a typical non-digital media step up to the challenge of incorporating audience-oriented interactive features on their platforms?
Reveel today
Reveel’s cloud-based platform has already made interactive features a reality for print publishers, brands and broadcasters by using image recognition to convert their non-digital visual media into measurable and interactive experiences that audiences can view by scanning the media with their mobile device. It also enables brands who advertise in digital channels to apply the same experience to their digital media. This harmonized, multi-channel marketing approach makes the same secondary digital experience accessible by viewers from any form of visual media and on any device, providing the media owner uniform measurement from each source.
Reveel tomorrow
We have enabled our customers to engage and convert their audiences at higher levels than ever before through our current platform. Now we want to empower the masses to do the same. Our plan is to introduce a decentralized media marketplace that integrates with the Gems decentralized micro task platform. Media owners who previously have not had the skills or resources to create multi-channel campaigns will soon have the ability to connect with a global pool of skilled content curators and copywriters. The potential to turn any non-digital advertisement into an opportunity for audiences to explore, learn and buy in the same manner as a pure digital medium are virtually endless, and the capabilities so revolutionary, it makes the case for dubbing our mission Non-digital Media 2.0.
