COVID-19 Hyper-Consumption

As the world continues to self-quarantine, practicing social distancing to flatten the curve of the global Coronavius epidemic, we’re all at home consuming much more content than usual. Supporting an earlier forecast from Nielsen of a 60% uptick in TV consumption, Millennials and Gen Zs are indeed hyper-consuming across the following in-home activities.

Strategy IRL

Given this increased demand for content and connection, we’ve seen how service and media providers are aptly adapting their businesses during this time of crisis. Earlier this month, more than 60 companies signed onto the FCC’s Keep America Connected Pledge, promising to protect Americans from experiencing service interruptions. In addition, new perks such as free Wi-Fi for students and low-income families, increased broadband speeds, and suspended data caps are examples of consumer-friendly changes that have been well-received by customers and viewers alike.

Where a little human empathy goes a long way, what can your brand offer to show it cares?