Crossing Genres Beyond Hip Hop

As Hip Hop continues to get globalized, new cross-genres emerge, remixed with local culture into its own unique swag. More than half of Millennial and Gen Z Hip Hop fans want more music that brings together artists from other genres, which makes sense given that this is the most diverse generation in history — they’re all about collaboration and inclusivity.

Cross-genres like Reggaeton (a mix of Spanish Reggae, Caribbean Dancehall, and American Hip Hop) have birthed new genres like Latin Trap, which, in our current era of streaming, has given Latin music a wider reach worldwide. Take colorful Puerto Rican rapper Bad Bunny, who rhymes in both Spanish and English, boasting recent collaborations with Drake and Cardi B, and was invited to take the stage as a surprise guest at Tomorrowland, Europe’s biggest electronic music festival.

THE TAKEAWAY
This generation is anything but one dimensional, which is reflected in their eclectic taste in music, fashion, and beyond. In order to grab the attention of today’s youth, you need to think outside the box your brand was originally built in, and consider an unconventional mash-up.