Hip Hop at The 2019 Grammys

While the Recording Academy has had a contentious relationship with Hip Hop over the years, The Culture still made historic wins at this year’s 61st Grammys. A Hip Hop first, Childish Gambino’s viral “This is America” won Song of the Year, while ever-flamboyant Cardi B became the first solo female to win Best Rap Album for her Invasion of Privacy. REVOLT celebrates all of Hip Hop’s wins, making motions for more diverse cultural representation in music.

STRATEGY IRL
Hip Hop and R&B, as the world’s most consumed genres, and Millennials, who are willing to spend more on music than any other age demographic, are leading the music industry’s revival. In fact, music streaming revenue is forecasted to double to $131 billion by 2030. These insights indicate the powerful “African American influence on the mainstream” whereby “brands, content platforms, and retailers who are serious about growth can’t overlook the enormous commercial power of the Black demographic.” (Forbes)