Meet The Culture Shapers.

With the psychographic identity of GEN HIP HOP defined as diverse, politically-active, success-driven, brand-loyal, and influential, we continue our study profiling its key segment of “Culture Shapers” — an influential elite who rank Hip Hop as their top genre of music and biggest motivator in life.

By the nature of Hip Hop being the biggest force driving culture today, these Culture Shapers aren’t just shaping Hip Hop, they’re shaping the world. In fact, 72% of Culture Shapers believe they’re at the forefront of where culture is headed next. The Influence is real.

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