Top 3 Sub-Genres of Hip Hop

Over the course of over four decades, Hip Hop music has expanded its sound to encompass the times it’s lived through and places it’s touched, with each new genre embodying its own unique flavor and style. According to our latest insights, when asked their top 3 sub-genres, Gen Hip Hop ranked (1) Gangsta Rap, (2) Old School, and (3) Trap — proving that the O.G.s still hold as much cultural clout as today’s newcomers. Moreover, as American Hip Hop continues to influence cultures internationally, and more localized, hybrid and niche sub-genres emerge, brands have an opportunity to tap into the universal power of Hip Hop to reach a global audience.

Strategy IRL

Our REVOLT Summit focused in on the various sub-genres of Hip Hop from “Westside Story,” “Leading The Latin Culture,” “Africa Got Something To Say“ and “The Global Influence of Hip Hop.”