What Gen Hip Hop Would Give Their Cell Phones Up For

In our last report, we shared that half of Gen Hip Hop doesn’t think there’s enough TV content made with them in mind. Even as such avid and discerning consumers of content, watching from multiple devices, just as many would still rather go phoneless for a day than not be able to listen to Hip Hop for a month — proving just how crucial Hip Hop has become in the lives of today’s youth… They can’t live without it!

Strategy IRL

Earlier this week, rappers DaBaby, Megan Thee Stallion, Tierra Whack, Tyler The Creator, Teyana Taylor, and Lil Nas X made this year’s Forbes 30 Under 30 with 21 Savage on the judging panel.