Nobody will listen to your lyrics if they’re not hooked by the melody. Give the world an image that can’t be ignored. Spoon-feed the facts, force-feed the emotion. Launch a weapon of mass persuasion. When everyone else is silent, you’ll be amazed how loud one voice can be.
Band Aid’s single Do they know it’s Christmas?
Greenpeace’s first anti-whaling protest in the Pacific
Dove’s viral film Real Beauty Sketches
Al Gore’s movie An Inconvenient Truth
Make Poverty History’s advert Click
State’s United’s viral film Guns with History
TV2’s advert All that we share
REI’s store closure on Black Friday
Alway’s social experiment Like a Girl
Vote Leave’s £350m a week bus
