There’s no point rallying an army without a battle plan. Will they raise pressure, or raise funds? Do you want to shift behaviours or shift minds? Make your audience part of the solution. And turn that spark into an explosion of people power.
COMIC RELIEF
FIGHT A world free from poverty AIM Raise funds for action on the ground ACTION Do something funny for money
LEND A LEG
FIGHT A world free from landmines for good AIM Raise pressure for international agreement ACTION Rolling up trouser legs in a public act of solidarity
MOVEMBER
FIGHT A world where men don’t die from prostate cancer AIM Shift men’s minds towards the dangers ACTION Grow a mo that sparks a conversation around health
SMALL BUSINESS SATURDAYS
FIGHT A world where small businesses thrive AIM Shift shopper’s behaviour ACTION A day encouraging people to shop small and local
