Say less to make a bigger impact

This is a summary of a book Brief: Make a Bigger Impact by Saying Less.

  • People do not like reading or listening to long messages, so keep it short and to the point.
  • People have a very short attention span of 8 seconds and get easily distracted by tons of emails and their smartphones.
  • To get the attention you need to practice ‘deep brevity’ — keeping it brief, clear and smart.
  • Avoid seven capital sins like bringing confusion, complication or carelessness.
  • In order to communicate well: outline your plan, tell your story, involve others in conversation and use visuals.


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