What worked and what didn’t for a video conversation app Blab

Blab landing page.

• Blab was an app allowing up to four people to video chat with an audience watching and commenting.
• Blab was closed because it didn’t meet the expectations of the team who wanted to create a generational product used by millions every day.
• Blab’s beginnings were awesome: a hackathon project built in 3 weeks, in a year attracting over 3.9m users with a daily usage above 65 min daily.
• Retention was a problem — only 10% of users came back on a regular basis because most streams aren’t interesting enough to watch.
• Replays attracted only 10% of the watch time — people do not like watching replays of the livestreams.
• The most active Blab’s users used it for socialising — they spent in the app on average 5–6 hours per day, whereas people who used it for broadcasting — only 2h once a week.

This is a summary of an article “Blab is dead… long live Blab” by Shaan Puri.